Blog

Check out our latest articles from the team.

Ad Refresh Myths: “Ad Refresh is easy to implement”
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To the eyes of many, ad refresh may look like an easy technique that helps...

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Webinar: Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory?
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In their continuous quest for more ad revenues, Publishers have tested many...

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How to navigate the growing complexity of monetization
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In a world of growing digital content consumption, publishers have become...

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Managed wrapper vs Inhouse Solution: What setup is best for my Ad Stack?
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What are header bidding wrappers for? A wrapper is a tag on the webpage that...

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How to make sure your prebid setup is running at an optimal level
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What is Prebid and why is it popular today? Prebid is a header bidding wrapper...

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Exceeding targets on Black Friday for Publishers
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Black Friday is a yearly highlight for publishers. Advertisers are willing to...

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Dealing with CLS in programmatic
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What is CLS? Cumulative Layout Shift (CLS) is a user-centric metric that...

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4 steps to maintain a good relationship with your demand partners while running Ad Refresh
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Ad Refresh's tendency to be considered as a shady practice often leads to...

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How to find the sweet spot between CPM and optimal revenue thanks to ad refresh?
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Many publishers have noticed that when implementing ad refresh, their CPM tends...

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