Discover how today’s Ad Management platforms help publishers drastically reduce the technical risk around the implementation of header bidding: by reducing the need for manual coding, cutting the reliance on specialised experts and enabling the efficient management of programmatic advertising setups.
Over the past few years, the ever growing complexification of the ad tech industry has led certain publishers to be misinformed about their revenue potential or even technically incapable of following the monetisation performance of leading publishers.
Ad Management platforms have recently appeared to counter this same complexification, allowing publishers to build, operate and keep track of their advertising stack by providing a comprehensive toolset through a no-code, single-platform approach.
But, one of the biggest challenges with the ever evolving programmatic landscape is overcoming the technical risk behind the conception, operation and maintenance of an advertising stack. Professionals with this very specific skill set are very hard to come by, however this is exactly where Ad Management platforms come in.
Implementing an effective programmatic advertising strategy requires elusive experts who are challenging to find and hire. Publishers often rely on technical teams with a broad skill set but lacking specialized knowledge in advertising best practices. As a result, despite recognizing the potential of programmatic advertising, publishers frequently find themselves with suboptimal setups.
This knowledge gap can lead to missed opportunities and slow revenue growth. However, with the use of an Ad Management platform, publishers can access a wealth of expertise and best practices. This reduces the risk of incomplete implementation and inefficient ad stacks. By leveraging guidance in the forms of tools or customer support, publishers can unlock new revenue streams and harness the full power of programmatic advertising.
Operational risks plague publishers when it comes to programmatic advertising, particularly in terms of underperforming revenue. Inadequate programmatic knowledge and skills can prevent publishers from maximising their revenue potential. Ad Management platforms offer invaluable support in the operation and maintenance of ad stacks.
By leveraging the platform's robust tools and insights, publishers can optimise their programmatic advertising efforts, minimising revenue loss due to operational inefficiencies. Ad Management platforms provide publishers with the necessary knowledge to make data-driven decisions, maximise yield, and ensure their programmatic advertising efforts are aligned with industry best practices.
Knowledge sharing is vital in mitigating human and technical risks in programmatic advertising. Ad Management platforms' SaaS model enables publishers to leverage both internal and external knowledge effectively.
Internally, Ad Management centralizes monetization knowledge, safeguarding it within the organization. This minimizes the risk of revenue loss due to employee turnover while promoting collaboration and knowledge transfer among team members, ensuring seamless programmatic advertising operations.
Externally, dedicated support teams provide access to industry best practices and expertise. This external knowledge empowers publishers to optimize their ad stacks, implement effective revenue-generating strategies, and stay up to date with the latest industry trends, including leveraging header bidding. As a trusted partner, Pubstack reduces technical risks, provides ongoing support, and maximizes revenue growth.
Programmatic advertising presents immense revenue opportunities for publishers, but it also comes with inherent technical risks. Ad Management platforms offer a comprehensive solution to mitigate these risks. By reducing implementation and operational challenges, but more importantly by facilitating knowledge sharing at both internal and external levels, Ad Management platforms empower publishers to unlock the full potential of programmatic advertising. Embracing such platforms is crucial for publishers aiming to optimise revenue and stay ahead in today's competitive digital advertising landscape.
If you’d like to learn some more about the technical aspects of your ad stack that could be simplified, look no further! We’ve got some great resources to help you get familiar with the technical aspects of your monetisation.
First up, we’ve got a great whitepaper to help publishers from any background get started: “How to build the optimal monetisation machine?” which will cover almost every single base on how to implement a successful monetisation process. From the basics on how to select Prebid partners to making sure your stack is performing optimally at all times, without forgetting our methods to generate as much revenue as possible on your existing setup, this guide will help publishers from any technical background hit the ground running.
However, if you’ve already started implementing your monetisation strategy, chances are you’re looking for practical tips that go straight to the point. If this sounds like you, then we definitely advise that you check our latest webinar out: “Started From the Bottom Now We Here: From a Vanilla MPU to a Major-League Ad Slot”.