Pubstack empowers M Publicité with granular insights to continuously fine-tune their ad stack and reach optimal yield.
With its 29 monthly readers, M Publicité, Le Monde Group’s sales house offers digital communication solutions combining quantity, quality, and innovation. This success is supported by a strategy of constant innovation across all of the Le Monde Group’s brands.
In this video, Daniel Soares – Digital Operations Director of M Publicité – explains how his team is continuously improving their ad stack’s yield thanks to extremely granular data analyses and real-time monitoring with Pubstack.
If you’d like to know more on Pubstack’s customers and how they’ve adapted our solution to their individual situations, have a look at the following use cases :