Congratulations on considering a collaboration with Pubstack! In this guide, we'll provide you with a detailed overview of your Pubstack journey, including the steps involved and the timelines you can anticipate. We understand that you may have questions about the process, what to expect, and how to ensure a successful implementation.
Before diving into the journey specifics, let's recap what Pubstack's Ad Management Platform offers. Effective management of your ad setup is crucial for maximising ad revenue. Our platform streamlines the configuration and continuous optimisation of critical elements within your ad setup, reducing the need for scarce technical expertise. With Pubstack, you can expect:
Your journey with Pubstack begins with a two-month trial period, during which we'll set up your inventory, build your ad stack, and optimise it. Once the trial is a success, we'll proceed with the deployment of your inventory at scale and continue our close collaboration to enhance your ad monetisation. To help you visualise the collaboration process, let's explore the different stages of your Pubstack journey.
Step 1: Set-up & Onboarding
During this initial trial stage, we'll work closely with you to understand your current mapping and configuration. We'll connect integrations and partners, invite users, and identify any technical constraints or initial parameters necessary for a successful implementation. The goal here is to give you autonomy to operate your monetisation with Ad Management with no code fully. In addition, we will also discuss your objectives to make it a successful trial (revenue growth, time spent within your team, viewability...)
Step 2: Building the Stack
Once the setup and onboarding are complete, we'll start creating the first stack components. This involves recreating your optimised/reviewed mapping, configuration, and inventory on our platform. Additionally, we'll provide comprehensive training to ensure you're fully equipped to make the most of Pubstack.
Step 3: Testing & Improvement
In this last stage of the trial, we'll identify any inefficiencies or issues in your ad setup. We'll fix problems and provide guided recommendations based on key performance metrics. Our goal is to rich your objectives defined at the beginning of the trial, like your global performance, revenue, viewability etc.
Step 4: Deployment at Scale
Now that the trial is completed, it's time to deploy the remainder of your inventories, replicates performing setups across all your properties, and integrate additional partners and demand.
Step 5: Monitoring & Continuous Improvement
Once your ad setup is deployed at scale, we'll continue our collaboration by closely monitoring the performance and quality of your inventory. We'll provide regular recommendations to maintain high standards and optimise your revenue. Our Customer Success team, including a dedicated Customer Success Manager, will be there to support you throughout this process.
To ensure a smooth and successful trial implementation, we follow a series of structured steps. These steps outline the process of integrating Pubstack into your existing setup and preparing for the trial period. Here are the key steps involved:
You can find out in more detail about this topic in the article “How to integrate the Pubstack Ad Management platform in 2 weeks: a step-by-step timeline”.
The trial implementation journey involves several key steps. Initially, before the trial start, we ensure that all necessary preparations are in place. Once the trial begins, monetisation kicks off. As we progress to the second phase of the trial, we delve into comprehensive reviews and provide valuable recommendations. This includes evaluating header-bidding performances, optimising price and inventory strategies, and enhancing inventory quality performance. Finally, we conclude the trial period with a thorough performance evaluation, leveraging data-centric analysis to assess the trial's effectiveness.
Now, let's explore the timeline of the trial period:
After the trial concludes, we'll introduce you to the rest of our team, including your dedicated Customer Success Manager. We'll also begin deploying Pubstack on all your other inventories, allowing you to manage monetisation across all your properties from a single platform.
Additionally, we'll conduct business reviews every quarter to ensure ongoing optimisation and address any emerging issues.
Here's a graphic to give you a clear idea about the timeline of a long-term Pubstack collaboration:
As you embark on your trial with Pubstack, you can anticipate a range of positive outcomes tailored to your specific ad stack and requirements. While the results may vary depending on your setup, the following examples showcase what can be achieved through our collaboration:
We hope this guide has provided you with a comprehensive understanding of what to expect from a collaboration trial with Pubstack. We're excited to embark on this journey together and work towards achieving your performance goals. Our dedicated team is here to support you every step of the way. If you have any further questions or require additional information, please don't hesitate to reach out.
