This guide will share insights to help you switch from a good to a great Ad refresh strategy, and maintain it over time. The added value of Ad Refresh (also known as Ad Rotation) varies from one publisher to another. While some publishers manage to reach a 5-10% revenue uplift, others achieve an impressive 30-40% ad revenue uplift without affecting the quality of the User Experience (UX) or the value of their inventory, all thanks to a great strategy designed beforehand! With in-view refreshes in place, the viewability KPIs of the ad unit are actually enhanced.
The first part will cover the topic of "Smart Ad Refresh", which consists in a classic "Ad Refresh" configuration tweaked to only be triggered when a specific set of criteria is met.
Following this introduction on the modern version of Ad Refresh, our study details the preparation process for publishers that wish to implement this programmatic revenue optimization technique on their inventory, as well as the crucial importance of adopting a "test & learn" approach in order to achieve success, as we recommend for almost every topic relative to programmatic monetization.
Finally, since keeping your ear to the ground is a crucial skill in the programmatic industry, the very last section of our whitepaper will give you a couple insighs on what could constitute your long-term strategy for Ad Refresh as a publisher and how to implement a continuous optimization process within your stack.
If you want to dive even deeper into the strategy behind a perfect monetisation strategy, then we encourage you to look into another one of our whitepapers : "How to build the optimal monetization machine"
However, you should also make sure that your entire pricing setup is properly implemented, as certain mistakes could ruin all of your efforts. To learn more on these pricing issues, read our Business Case : How to solve bid throttling issues ?