How to go from a Good to a Great Ad Refresh strategy

The added value of Ad refresh varies from one publisher to another. While somereach a 5-10% revenue uplift, others achieve an impressive 30-40% ad revenueuplift without harming their inventory thanks to a great strategy! On the contrary,with in-view refreshes in place, the viewability KPIs of the ad unit are actuallyenhanced. This guide will share insights to help you switch from a good to a great Ad refresh strategy, and maintain it over time.

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You will learn about:

  • Why ad refresh is a powerful tactic
  • A step by step guide to implementing a great and safe Ad Refresh strategy
  • The absolute Do’s and Don’ts of Ad refresh
  • Some great use cases on how some premium publishers use it to boost their ad revenue

More on this topic

If you want to dive even deeper into the strategy behind a perfect monetisation strategy, then we encourage you to look into another one of our whitepapers : "How to build the optimal monetization machine"

However, you should also make sure that your entire pricing setup is properly implemented, as certain mistakes could ruin all of your efforts. To learn more on these pricing issues, read our Business Case : How to solve bid throttling issues ?

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