Pubstack helps Highfivve significantly boost their revenue through simple optimizations and brings more clarity to their ad stack.
Highfivve is the first German special marketer of programmatic advertising in the DACH region. In his interview, Nepomuk Seiler explains how he and his team use Pubstack to gain clarity within the ad stack and in what ways the support team’s expertise and knowledge are essential to them.
Highfivve is a spin-off of the Gutefrage with a 30M unique user reach per month.
HighFivve had realized that operating and optimizing the complex systems of ad tech required good monitoring. Without it, getting a clear understanding of what is happening in the ad stack is very difficult. They had identified many topics that they hoped to optimize. These included bidders evaluation, publisher onboarding, and a/b testing, among others. After an unsuccessful try at building their own monitoring system, they started looking on the market for products offering this service.
Within the first months of our partnership with HighFivve, the real-time monitoring and granular data had made a massive difference for them.
“We started working with Pubstack and were really able, to increase our revenue significantly.” – Nepomuk Seiler
The optimizations to their stack, made possible thanks to Pubstack, included:
Thanks to Pubstack, HighFivve is now able to determine precisely how much revenue is generated – or lost – by each action they take. Thus, helping them to improve their ad stack continuously.
If you’d like to know more on Pubstack’s customers and how they’ve adapted our solution to their individual situations, have a look at the following use cases :