In today's dynamic advertising landscape, agility and cost-efficiency are key factors for web publishers to stay ahead of the game. With the ever-evolving complexities of adtech operations, finding innovative solutions that streamline processes and reduce resource costs has become paramount. This article explores how Ad Management Platforms empower businesses to gain agility while significantly decreasing operations costs in the adtech domain.
Publishers' monetisation teams face significant operational costs when managing a complex ad stack and utilising multiple tools. The intricate nature of the ad tech ecosystem requires specialised resources, extensive training, and ongoing maintenance to ensure smooth operations. The costs associated with acquiring and integrating various tools, managing licenses, and maintaining technical infrastructure can quickly add up. Moreover, the need for continuous monitoring, troubleshooting, and staying up to date with industry developments demands dedicated manpower and time.
Let’s consider the costs for connecting a new SSP to your stack. The operational costs of a complex ad stack pertain to the resources needed for connecting new Supply-Side Platforms (SSPs) or technical partners to the existing advertising infrastructure. This process involves several resource-intensive tasks, including software development, system integration, data mapping, and ongoing maintenance.
In our exploration of ad operations for in-house solutions, we encounter a common nightmare - the time taken for each configuration change or new implementation. The process is laborious, involving defining precise requirements, creating developer tickets for implementation, waiting for responses, and potentially validating changes. Even after putting the request on the technical roadmap and waiting for processing, there's a chance of starting all over again if issues arise with the implementation or performance improvements are not achieved. Thus, this ordeal can stretch on for weeks or even months, significantly hampering publishers' agility, velocity, and overall performance.
Without an Ad Management Platform, every tiny change to the stack may require dedicated technical expertise, additional time investment, and potentially higher expenses. Integrating new SSPs or partners can lead to higher development costs, increased complexity in managing different systems, and potential challenges in data synchronisation. Furthermore, without the streamlined tools and processes provided by an Ad Management Platform, the operational costs may include manual configuration, monitoring, and troubleshooting efforts, which can be time-consuming and potentially result in higher operational overheads.
An Ad Management Platform offers a comprehensive suite of tools and features that enable publishers’ monetisation teams to streamline their operations and improve efficiency. The platform integrates seamlessly with existing adtech infrastructure, providing a centralised hub for managing and optimising ad operations.
In the fast-paced world of digital advertising, agility and cost-effectiveness are essential for success. Pubstack's Ad Management Platform empowers businesses to achieve both objectives by streamlining operations, providing actionable insights, and reducing people costs associated with adtech. By leveraging the platform's automation and process optimisation capabilities, publishers and advertisers can gain agility, improve campaign performance, and achieve significant cost savings. In an industry where efficiency and speed are paramount, Pubstack's platform emerges as a powerful solution for navigating the complexities of ad operations while maximising ROI.