Learn how to bridge the ad tech expertise gap with the best publishers and monetisation teams in the world thanks to the features of Ad Management platforms. Supporting all types of publishers, these platforms make monetisation easy, transparent and more performant. Whether you are struggling to reach optimal revenue performance, require assistance with the technical implementation of header bidding or would just like to improve your strategy, Ad Management solutions help publishers make the most of their advertising stack.
First of all, an Ad Management platform allows you to build, operate and keep track of your advertising stack by providing a comprehensive toolset to publishers, notably through the form of a no-code, single-stop platform. These solutions, which have very recently appeared on the market, are generally comprised of 3 main components/modules:
All of the mentioned tasks need technical and industry expertise, which is hard to access in today's advertising. Seemingly, only established publishers with dedicated monetisation teams have an advantage due to time, investment, and talent concentration. These teams can develop in-house advertising setups, requiring time, resources, and expertise.
However, Ad Management platforms with a no-code approach can level the playing field with these established publishers by helping improve revenue, reducing risks, and providing industry knowledge to fine-tune strategies. Here are three examples of how these solutions bridge the ad tech expertise gap.
In an era where programmatic advertising and header bidding have become integral to successful monetization, publishers must adapt to a complex ecosystem. However, not every publisher has the resources or expertise to build and manage an efficient ad stack.
Ad Management platforms offer a comprehensive solution by equipping publishers with the knowledge required to navigate this intricate landscape. These platforms provide valuable insights and best practices, enabling publishers to understand the intricacies of revenue optimization, ad placements, and audience targeting.
While Ad Management platforms empower publishers with knowledge, it's important to note that they do not define the revenue strategy. Instead, they serve as a valuable resource, offering guidance to help publishers make informed decisions tailored to their unique goals.
Implementing and managing an ad stack can be a time-consuming process, requiring expertise in various areas. Ad Management platforms alleviate this burden by providing publishers with tried and tested processes. By leveraging the expertise of these platforms, publishers can save valuable time that would otherwise be spent on trial and error.
Additionally, Ad Management platforms offer seamless integrations with monetization partners, streamlining the connection process. Publishers can easily manage and monitor their partnerships, and even A/B test the results of the implementation of a new partner to validate their strategic decisions.
With Ad Management platforms, publishers can confidently rely on implementation processes that have been tried and tested, maximizing their efficiency and allowing them to focus on what really matters: improving their revenue.
While revenue is the ultimate goal, optimizing performance across various elements of the advertising stack is crucial to achieving sustainable long-term revenue growth. Ad Management platforms enable publishers to enhance their monetization strategies by providing data-backed decision-making tools as well as no-code modules allowing the implementation of complex ad behaviours.
These platforms also offer testing features that allow publishers to experiment with different setups, challenge pre-existing assumptions, and make informed adjustments based on real-time performance data. By relying on this data rather than gut feelings, publishers can avoid biased decisions and optimize their revenue potential.
Moreover, Ad Management platforms empower large publishers to replicate their top-performing monetization setups across multiple sites, even for brand new properties. This scalability ensures consistent performance and revenue growth across their entire portfolio.
Ad Management platforms have emerged as powerful allies for publishers, bridging the ad tech expertise gap and revolutionizing their operations. By optimizing revenue performance, reducing technical and human risks, and enhancing monetization strategies, these platforms empower publishers to thrive in the dynamic world of programmatic advertising. Publishers can leverage the extensive toolset, combined with comprehensive support, provided by Ad Management platforms to drive revenue growth and operational efficiency.
As the ad tech industry continues to evolve and the expertise gap remains a pressing concern within the industry, it is essential for publishers to embrace Ad Management platforms to stay ahead of the competition and unlock their full revenue potential.
While you search for the best Ad Management solution to fit your needs, feel free to check out our latest checklist updated with the industry’s best practices on “How to set up a top-performing ad slot in 2023”. Our activity with some of Europe’s leading publishers has made us able to tell you how to maximize your revenue through ad sizes, how to leverage viewability as well as how to improve your demand’s competition and quality, so make sure to give it a read!
If however you’d like to know more about the basics to reach peak revenue, we’ve written another whitepaper, detailing how precise, granular and actionable analytics can help you take your revenue performance to the next level: “The complete guide to boost ad revenue with analytics“
However, keep in mind that analytics is only a small part of Ad Management platforms, and that the implementation and optimisation aspects of such platforms are key to make the most of your ad stack. Stay tuned for insights and practical tips to strengthen your ad tech expertise and succeed in the digital advertising landscape!