Pubstack's 2024 Programmatic Data Benchmark

Explore the 2024 Programmatic Data Benchmark by Pubstack, featuring insights across key European markets: France, UK, Germany, Spain, and Italy. This comprehensive report provides detailed market metrics, enabling you to compare your performance against your market.

This report, sourced from Pubstack's platform data, focuses on KPIs such as:

  • RPM & eCPM Evolution: 2023 vs 2024
  • Top ID Solutions
  • User ID Presence
  • Prebid Top Performance SSPs
  • Desktop and Mobile CPMs by Browsers
  • Programmatic RPM, CPM & Fill Rate
  • Top Ad Sizes
  • Average Number of Bidders Called in an Auction
  • Average Number of Answers per Auction
  • Viewability
  • Revenue Share of Voice

Unlock Your Market Insights with the 2024 Programmatic Data Benchmark

Kickstart your programmatic success with Pubstack’s comprehensive 2024 Programmatic Data Benchmark report.

What’s Inside the Benchmark?

Gain clarity on key metrics and trends across five major markets: France, UK, Germany, Spain, and Italy. Here's what the report covers:

  • RPM & eCPM Evolution: 2023 vs 2024
  • Top ID Solutions
  • User ID Presence
  • Prebid Top Performance SSPs
  • Desktop and Mobile CPMs by Browsers
  • Programmatic RPM, CPM & Fill Rate
  • Top Ad Sizes
  • Average Number of Bidders Called in an Auction
  • Average Number of Answers per Auction
  • Viewability
  • Revenue Share of Voice

Download the report now and start the year with a competitive edge and drive your programmatic success in 2025.

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