This guide will cover:
👉 The impact of GDPR consent on ad monetization
👉 Top CMP-related issues and how to avoid them.
👉 A 3 part strategy to maximize monetization
👉 5 tips to maximize monetization while respecting user choice
Once you’re done reading our whitepaper, we’ve got something else in stock for those interested in GDPR compliance and respecting privacy ! We’ve hosted a webinar together with Webedia and ID5 to evaluate The Impact of Identity on Publishers’ Advertising Revenues
If you’d like a real-life example of how Pubstack can cover your GDPR-related needs, then we’ve also got you covered ! Since the recent changes to GDPR, especially in France, M6 has been looking for a way to monetise their consent-less traffic, while avoiding the use of GAM as it made them non-compliant. Read more about the use case right here : Use case : M6.
