The complete guide to boost Ad Revenue with Analytics

Our experts at Pubstack have shared some insight to help Publishers leverage analytics to get an edge in the monetization process without increasing the complexity of the existing ad stack.

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This guide will cover:

  • The importance of having a “test and learn” process and how to best set it up
  • How to get as much value as possible from your existing partners
  • How to use floor prices to drive up revenue
  • How to optimize the auction process to avoid leaving money on the table
  • And much more...

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Once you’re done with the analytical side, how about boosting your inventory’s performance ? Take your programmatic setup up a notch by implementing tips from our latest whitepaper : "How to go from a Good to a Great Ad Refresh strategy".

And if you’re still unconvinced of the importance of analytics when it comes to optimising your ad stack and especially generating more revenue, we invite you to watch Highfivve’s use case. Using Pubstack’s tool for both performance-related and analytics-related topics, Highfivve are a perfect example of how real-time analytics can take your publisher monetisation to new heights.

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