Publisher Collective needed a scalable solution to help them improve their monitoring capabilities, and Pubstack stood out due to its intuitive interface, which offers real-time access to the metrics that matter most.
"Pubstack stood out because it presents the wave and the data intuitively. Pubstack's customer support has been fantastic. They're always there for us. They bring their expertise to help us solve issues. We've had a few problems in the last couple of months, and they can drop everything and help us."
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Publisher Collective is an advertising network, part of Network N group, that helps games websites grow and deliver advertising that works. Connecting publishers to brands and advertisers, the team manages all the revenue sources and various players involved in the programmatic process and provides revenue solutions and strategic recommendations.
The business has been experiencing aggressive growth, going from 40 to 160 people, and now manages an internal network of:
To handle the vast quantity of inventory and to support Publishers' growth, Publishers Collective needed a scalable solution to help them improve their monitoring capabilities.
Publisher Collective needed a Prebid analytics solution to handle their increasing volumes of demand partners and data and provide a 360-degree view of how their ad campaigns are performing. Pubstack stood out due to its intuitive interface, which offers real-time access to the metrics that matter most.
Publisher Collective now has a comprehensive understanding of how auctions and Prebid data are flowing through their ecosystem to start making judgement calls on all the various things, such as timeout rates, where they needed more demand in terms of auction density in geos.
“Pubstack threw light on an area that was dark, something I didn't have enough insight into. I had a missing data set, and Pubstack was able to shine a light on that and allowed me to become proactive rather than reactive.”
The team uses Pubstack daily to monitor all aspects of the Prebid Header Bidding performance. When new Publishers join the network, Pubstack helps check if all connections are running well. When the team integrates new Header Bidding partners, Pubstack helps ensure they perform well against the others, optimising competition and generating uplift.
Responsible members for onboarding customers within the team also use Pubstack to understand if anything is missing during the onboarding process and the development team to monitor any changes they make in code deployed across the different websites.
Pubstack’s dedicated customer success team of programmatic experts provides Publishers Collective bespoke reports, monetization recommendations and guidance through their programmatic journey in different time zones.
“Pubstack has gone above and beyond to help us look at the data, and were able to run some reports which weren't in the reporting console, and we're grateful for that because that's what makes a great partnership.”
Pubstack helped Publishers Collective achieve the following:
"So if we change our Prebid wrapper, we've got a very powerful tool that ensures we haven't broken another bit of technology in launches. It's an integral part of our business."
If you’d like to know more on Pubstack’s customers and how they’ve adapted our solution to their individual situations, have a look at the following use cases :
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