Started From the Bottom Now We Here: From a Vanilla MPU to a Major-League Ad Slot

Monetizing a website has become a very tedious process.

When creating an ad placement, Publishers now have to wonder where to place the ad, which sizes to allow, which mediaType to configure, which SSPs to request, and of course, consider the many configuration choices for their ad slot like Lazy Loading or Refresh.

More often than not, the most straightforward configuration will not be the one that will yield the most revenue. On the other hand, piling on as much complexity as possible (for example, requesting dozens of SSPs) is also not the most optimal way to go.

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In this masterclass, we will show how starting from the most basic MPU; we can configure a highly performing adUnit.

Join us on November 29th as we go through the following steps:

  • We will start by maximizing our MPU's inner attractiveness by focusing on elements like Sizes and Viewability
  • We will then fine-tune the demand side by selecting the right partners for our MPU and setting up the most profitable competition
  • And, of course, our whole MO and conclusions will be based on a data-driven process

⭐BONUS: Best question wins €50/£50 Amazon Voucher ⭐

We couldn't run a New Year's masterclass without throwing in a little bonus. We'll allow everyone who submits a question to win the voucher during the webinar. Sign up now to receive yours!


If you’re looking for even more tips on how to improve your Ad Units’ performance, we’ve got you covered ! Have a look at our whitepaper “The complete guide to boost Ad Revenue with Analytics”to get some insights as to how your reporting could be making you lose out on potential revenue.

One of the biggest keys to monetisation performance remains continuous fine-tuning of your stack, as this is the only way to reach optimal yield. If you’re curious on how major French publisher Le Monde has been doing just that through our Pubstack platform, check out our interview of Daniel Soares, Digital Operations Director for M Publicité, explaining the critical value of granular analytics capacities and real-time monitoring when it comes to stack optimisation.

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