We understand that time is of the essence when it comes to integrating new solutions into your workflow. In this comprehensive guide, we'll walk you through the process of integrating Pubstack's Ad Management platform, highlighting the steps involved and providing valuable insights on the timeline you can expect. Let's dive in and discover how quickly you can revolutionize your advertising strategy.
1°) (Optional) Install the Pubstack Analytics tag on your website - 2 weeks
In case it wasn’t previously installed, install the Analytics tag on your website to collect 2 weeks’ worth of programmatic data. This will allow you and our teams to compare the before and after effect of our Ad Management platform
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2°) Remove all of your monetisation scripts - 1 day
The publisher should remove all of his monetisation scripts (Prebid, GAM, TAM…) from his website.
3°) Add the Ad Management script - 1 day
The publisher adds the script for Pubstack Ad Management on his website. If the Pubstack Analytics tag was previously implemented, it should be removed at this point.
4°) Add meta-tags on your page - 1 day
The publisher adds the various meta-tags on his page:
5°) Provide GAM access to Pubstack - 0,5 day
The publisher provides Pubstack with access to their GAM account
6°) Pubstack builds the line items - 1 day
Pubstack will build the different line items within GAM, as well as the key values required for monetisation
7°) Publisher provides the bidder and ad unit mapping - 4 days
Following pre-established templates provided by Pubstack, the publisher provides both bidder and ad unit mapping, which are then uploaded into the Pubstack Ad Management interface
8°) Provide a staging URL - 2 days
The publisher should provide a staging URL in order to test the new setup
9°) Q/A - 2 days
Both Pubstack and the publisher run various verification tests on the staging URL
10°) Transfer staging setup to production - 1 day
Once the previous Q/A step has been validated, the setup is pushed from the staging environment to production (main website)
11°) Follow-up - 2 weeks
During the 2 weeks following the push to production, Pubstack follows up with the publisher with another Q/A session and analyses the results of the Ad Management implementation. An optimisation guide is then provided based on the results of the analysis.
You now hold the keys to seamlessly integrating Pubstack's Ad Management platform into your monetisation workflow. By following the outlined steps and taking advantage of our powerful tools, you can quickly regain control over your monetisation strategy and unlock the full potential of your ad operations.
Don't wait any longer – take the leap towards successful ad management with Pubstack today !
