Discover how hybrid header bidding combines client-side precision with server-side scalability to future-proof your ad stack and boost performance across platforms.
Over the past decade, client-side header bidding revolutionised digital monetisation. By enabling multiple demand partners to bid simultaneously within the browser, publishers gained transparency, competition, and ultimately, higher yields.
But today, the game is changing.
As performance standards rise, identity frameworks shift, and user experience becomes critical, publishers are hitting the limits of client-side setups. Enter server-side header bidding (SSHB) - a powerful complement that’s reshaping how modern stacks operate.
Let’s break down the differences, and why forward-thinking publishers are turning to hybrid models.
.png)
Server-side header bidding shifts auction logic off the user’s browser and into the cloud. That means:
But it’s not about replacing client-side entirely.
Some SSPs still perform better client-side—especially those reliant on cookie-based targeting. That’s why the smartest publishers are building hybrid infrastructures, combining client- and server-side connections for maximum yield and flexibility.
This hybrid model allows publishers to:
As Loïc Sfiligoi, CEO of Pubstack, puts it:
“If client-side header bidding defined the past decade, the stack of the future will be defined by how intelligently publishers balance and integrate both technologies.”
Want to explore the practical steps of building your future-ready stack? Download the full guide now: https://hubs.la/Q03qCD2_0
