How to build the optimal monetization machine

Over the last few years, the number of demand partners has significantly increased, as has the number of SSPs used by each publisher, and it is now common for Publishers to work with over 20 different SSPs. What this has meant is that Publishers have plenty of options to build their monetization machine, but they also need to navigate increasingly complex options to find the most profitable monetization machine for their business. Our guide is designed to help publishers make the best choices given their current situation and is split into 3 major topics:

• Building your wrapper: how to precisely measure the best performing programmatic partners for your individual situation, as well as how to accurately assess the pros & cons brought by each of your SSPs to focus on those that bring the best value to your stack;
• Monitoring your wrapper: how to maintain bid pressure in your auctions, ensuring you're being paid the exact value that your SSP should pay you, and which KPIs you should be focusing on to track any potential revenue drop;
• Optimizing your wrapper: how to reach optimal revenue performance on your existing setup, how to increase your revenue without damaging your inventory's quality and which Ad Refresh traps to avoid

More on this topic

Are you finished applying all our tips to create the optimal monetisation machine ? Follow through and take your programmatic setup one notch higher by implementing the tips from our latest whitepaper : "How to go from a Good to a Great Ad Refresh strategy".

One particular publisher that is well on the way of reaching optimal monetisation on their inventory is Le Monde, partly thanks to the use of the Pubstack platform. Learn all about this success story by watching our Use case : Le Monde with Daniel Soares, Digital Operations Director of M Publicité.