Over the last few years, the number of demand partners has significantly increased, as has the number of SSPs used by each publisher, and it is now common for Publishers to work with over 20 different SSPs. What this has meant is that Publishers have plenty of options to build their monetization machine, but they also need to navigate increasingly complex options to find the most profitable monetization machine for their business. Our guide is designed to help publishers make the best choices given their current situation and is split into 3 major topics:
Are you finished applying all our tips to create the optimal monetisation machine ? Follow through and take your programmatic setup one notch higher by implementing the tips from our latest whitepaper : "How to go from a Good to a Great Ad Refresh strategy".
One particular publisher that is well on the way of reaching optimal monetisation on their inventory is Le Monde, partly thanks to the use of the Pubstack platform. Learn all about this success story by watching our Use case : Le Monde with Daniel Soares, Digital Operations Director of M Publicité.