Through this case study, we will explore the revolutionary feature of Multi Ad Stack Management, which is one of the flagship options of the Pubstack Ad Management platform. Precision is the cornerstone of this feature, offering meticulous audience segmentation to ensure highly targeted advertising delivery. Discover the testimonials of our users, including Sud Ouest and La Voix du Nord, who have experienced the tangible benefits of Multi Ad Stack Management. As part of the partnership between Pubstack and the sales house 366, explore how this collaboration has brought tangible benefits to publishers and has redefined the advertising experience for their users.
Publishers frequently face the need to make rapid changes to their advertising stack, including personalising advertising experiences according to context. This task involves time-consuming back-and-forths with developers, leading to delays and exposing publishers to technical risks.
Another significant challenge lies in the absence of real-time measurable results. Publishers are limited in their ability to immediately assess the impact of their advertising initiatives, making it difficult to make quick decisions and implement adjustments to maximize results.
These operational challenges have underscored the critical need to find solutions that provide the necessary flexibility to overcome these obstacles while optimizing publishers' advertising performance. It is in this context that we will further explore the innovative solution that Pubstack has brought to these specific challenges.
The Multi Ad Stack Management feature allows publishers using Pubstack's Ad Management platform to customise advertising experiences based on various contexts and user segments. It enables the integration of different advertising stacks for the same website, thus offering optimal flexibility in ad delivery. This meticulous customization provides fine audience segmentation, ensuring more precise ad delivery.
This feature allows adapting the advertising stack to multiple types of audiences, whether based on their subscriber status, geographic location, acquisition channel, or other criteria.
Pubstack's Multi Stack Ad Management thus offers strategic flexibility to maximise advertising performance while optimising monetisation strategies. This approach has been clearly validated through positive feedback from our users, highlighting its positive impact on ad relevance and monetisation optimisation.
The sales house 366, specializing in multi-local solutions, adopted the Pubstack Ad Management platform at the beginning of 2023. This collaboration aims to optimise advertising revenue for 366's publishers by leveraging the new features offered by the Pubstack solution.
A crucial aspect of this collaboration has been the implementation of an advertising strategy tailored to the "article" context by calling upon a specific partner, a project considered essential by 366's publishers. This strategic approach has allowed for finely tuning advertising campaigns, leading to a significant improvement in performance and user experience.
"The integration of the dedicated stack in a specific context for a bidder was a key project for us. This initiative not only optimized our advertising campaigns but also led to a significant improvement in the performance and efficiency of the Ad Management Platform. Thanks to this targeted approach, we were able to achieve more precise audience segmentation, while ensuring increased advertising relevance and effectiveness."
The central objective of the Pubstack Ad Management platform is to bring speed and agility to publishers' monetisation teams while optimising their advertising performance. Thanks to our no-code platform, deploying a dedicated stack based on context is done quickly (in less than half a day) and it ensures immediate and measurable results in real-time through our analysis and monitoring tool. Thus, publishers can quickly assess the impact of this initiative and, if necessary, make further optimisations to maximise results.
"Thanks to Pubstack's ad management, we were able to integrate a new partner on an impactful format. This integration had to be done on a specific type of page and only for certain users. With the Pubstack teams and product, this integration was done quickly and allowed us to increase the RPM by 56% compared to the previous period. All while respecting the user experience and without impacting the KPIs of other integrations. A real success."
To tangibly highlight the real-time measurable impact of the Multi Ad Stack Management feature, let's take a closer look at the concrete case of the Sud Ouest group.
"Following the integration of a bidder in a specific context via Pubstack's multi-stack functionality, we observed a significant increase in RPM, reaching nearly +25% within a few days. What sets Pubstack's Ad Management platform apart is its ease of execution and the relevance of the data for quickly assessing the impact of our actions. It is also important to highlight the support of Pubstack's excellent customer support team, always available to provide us with suggestions and best practices to implement in particular scenarios"
Pubstack's multi-stack functionality has been designed to provide publishers with greater flexibility, thus eliminating the complications associated with the back-and-forth required for complex technical developments. It aims to minimise, if not eliminate, the dependency of Ad Ops on technical teams. Considering that optimal partner selection takes into account various scenarios (subscribers or non-subscribers, different geographic areas, etc.), the Ad Management platform aims to provide publishers with sophisticated customisation techniques, but with simple implementation.
In conclusion, Pubstack's Multi Ad Stack Management emerges as a revolutionary feature, redefining how publishers optimise their advertising strategy. The positive feedback from key partners such as Sud Ouest and La Voix du Nord attests to its significant impact on ad relevance and monetisation strategy optimisation, driven by 366, our strategic partner. Publishers benefit from unparalleled strategic flexibility, being able to customise their advertising stacks without requiring development, thanks to Pubstack's no-code platform.
Collaboration with 366 has demonstrated the added value of customisation with a dedicated stack in specific contexts, leading to notable improvements in advertising performance and user experience. Thus, Pubstack's Multi Ad Stack Management stands as an indispensable solution, offering agility, performance, and tangible results for publishers seeking to maximise the efficiency of their advertising monetisation.
