With the complexity and technicity of the ad tech environment rising relentlessly year after year, Publishers are more and more wrapped up in dealing with the day-to-day operations, extinguishing recurring fires, and handling the relationship with the ever-growing number of partners.
And while adding more partners is the first thing that comes to mind to increase revenue, it does come with an increased toll on the ad tech operators.
In this webinar, we explore how Publishers can leverage analytics to get an edge in the monetization process without necessarily increasing the complexity of the existing ad stack.
Pubstack experts share immediately actionable insights as well as clear guidelines on how to exploit monetization data to move toward the right direction, including – but not limited to:
If you’d like an even more detailed insight into the importance of analytics for your monetisation performance, look no further and download our dedicated whitepaper : "The complete guide to boost Ad Revenue with Analytics".
However if you’ve already set up analytics, there’s a small chance your reporting might be biased by some unnoticed revenue discrepancies. Learn how to avoid them by reading our Business Case : Solving revenue discrepancies.