The state of programmatic & evolution perspectives for 2022

The ad tech industry has seen its fair share of changes over the last decade, marked by substantial yearly shifts in the sector. As a new year begins, many digital media actors might wonder where exactly the programmatic advertising industry stands today? How do all these innovations affect the market overall? And towards what is all of this complexity driving the industry?

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This guide will cover:

  • The global AdTech market consolidation and rebound over the last year
  • The difference between cookieless vs. consentless, and what technologies you can put in place to overcome these industry challenges
  • The different server-side solutions on the market and how they work
  • The positive impact of increasing your viewability for your RPM
  • And much more...

More on this topic

Now that you know what to expect for 2022 as far as programmatic goes, take your monetisation project to the next level by applying our tips on "How to build the optimal monetization machine"

Finally, one of the most recurring and current topics at the moment is GDPR-compliance ! Read our Use case : M6 to learn more on how M6 Publicité was able to monetise their consent-less traffic and measure the difference thanks to real-time analytics provided by Pubstack’s platform.

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