How to increase revenue with Ad Refresh without affecting the inventory ?
Our experts at Pubstack have debunked all the misconceptions that publishers may have on ad refresh to give you clear guidelines on how to implement it to reap all the benefits and maximize your ad revenues without harming your inventory.
The only verified way of making sure your Ad Refresh strategy doesn’t impact your inventory is an actual A/B test, rather than a before/after comparison (which is much more common way of doing things than you’d think). Learn how to set up a proper A/B test to receive unbiased metrics by reading our dedicated whitepaper : How to run a proper A/B test ?
Ad Refresh can be a very useful tool, if properly implemented, to reach optimal yield. We’ve encountered a real-life example of this with one of our customers, and we’ve documented the process in our Use case : SLM Ads
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