Pubstack’s State of Programmatic Q2–Q3 2025 analyses how European publishers navigated a shifting monetisation landscape over the past two quarters.Built from aggregated and anonymised data across thousands of sites, the benchmark reveals how traffic, revenue, and demand evolved in two major markets — the UK and Germany — offering a clear picture of where value moved in 2025.
In this edition:
Revenue performance: How publisher earnings changed between Q2 and Q3
Traffic and fill-rate patterns: What inventory growth says about market value
Viewability and quality indicators: The metrics defining premium inventory
Demand diversification: How the balance between Google and Prebid evolved
Technical maturity: What adoption trends tell us about infrastructure readiness
Why read it: Whether you operate in the UK or Germany, this benchmark helps you see how your programmatic performance compares with the market — and where opportunities are emerging ahead of 2026.
Coming soon: The State of Programmatic series continues with upcoming benchmarks for France, Spain, and Italy, launching in the weeks ahead. Stay tuned to explore how performance evolved across Southern and Western Europe in 2025.
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