Pubstack’s State of Programmatic Q2–Q3 2025 analyses how European publishers navigated a shifting monetisation landscape over the past two quarters. Built from aggregated and anonymised data across thousands of sites, the benchmark reveals how traffic, revenue, and demand evolved offering a clear picture of where value moved in 2025.
In this edition:
Revenue performance: How publisher earnings changed between Q2 and Q3
Traffic and fill-rate patterns: What inventory growth says about market value
Viewability and quality indicators: The metrics defining premium inventory
Demand diversification: How the balance between Google and Prebid evolved
Technical maturity: What adoption trends tell us about infrastructure readiness
Why read it: This benchmark helps you see how your programmatic performance compares with the market — and where opportunities are emerging ahead of 2026.
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