In line with a dynamic evolution, M Publicité selects Pubstack as a strategic partner to optimize the monetisation of the websites of the brands within the Le Monde & L’Obs Group. As one of the first publishers to establish a long-term collaboration with Pubstack, M Publicité shares a common requirement for quality with the advertising optimisation leader.
"The choice of Pubstack for Ad Management aligns perfectly with the digital strategy we aim to implement in 2024 at M Publicité: a focus on quality, execution simplicity, and enhanced performance."
Martin Clamart - Deputy Director of Digital
In the scope of this collaboration, M Publicité enhances its approach to configuring, optimizing, and monitoring its advertising stack, conducting detailed analyses of its advertising campaign performances, and also leveraging the integrated A/B testing feature. Additionally, the advertising agency of the Le Monde and L’Obs Group gains more flexibility, agility, speed, and autonomy for its advertising stack through Pubstack's Ad Management offering, which includes features such as ad refresh, lazy loading, and optimized floor prices.
"With the adoption of Pubstack's Ad Management platform, M Publicité optimises its advertising revenue by testing, measuring, and iterating more rapidly on our advertising stack. Furthermore, the optimised management of libraries and ad calls keeps our web performance at the highest level, reinforcing our premium positioning in the digital advertising market."
Daniel Soares, Director of Digital Operations at M Publicité
"This expanded partnership with M Publicité marks a crucial milestone for Pubstack, consolidating two years of fruitful collaboration. Collaborating with a renowned partner like M Publicité strengthens our position as a leader in the programmatic monetisation ecosystem with our Ad Management platform. We sincerely thank Martin Clamart, Daniel Soares, and the entire M Publicité team for their renewed trust. This 2-year strategic alliance reflects our shared commitment to excellence and innovation in digital advertising, propelling our partnership to new heights of excellence."
Loïc Sfiligoi, CEO of Pubstack