Snack Media, a leading digital publishing company in sports and entertainment, proudly announces the strengthening of its partnership with Pubstack, the ad management platform solution for publishers. This expansion, marking the continuation of a fruitful collaboration that began in 2022 with Pubstack’s Ad Refresh product, is further enhanced by integrating Pubstack's advanced Analytics product.
Hector Morales, general manager of Snack Media, highlighted the impact of this partnership. "Working with Pubstack has been a remarkable experience for Snack Media. Their expertise and support have been pivotal in our journey. We are thrilled to integrate Pubstack's Analytics into our operations, further enhancing our ability to support publishers and bring innovative solutions to the publishing industry with real-time, granular, and reliable data," said Morales.
Loïc Sfiligoi, CEO of Pubstack, expressed his enthusiasm for the deepened partnership. “We are honoured to continue our journey with Snack Media, now leveraging our Analytics product. This step marks a significant enhancement in our collaboration, and we are excited to support Snack Media and its publishers in achieving exceptional programmatic revenue goals,” commented Sfiligoi.
The collaboration between Snack Media and Pubstack has already yielded impressive results. In 2023, they achieved a remarkable +71.33% in desktop CPM versus the market and +91.67% in mobile CPM versus the market, showcasing the effectiveness of their joint efforts. This partnership is poised to enhance further the monetisation strategy for Snack Media’s extensive network, including prominent sites like GiveMeSport, ScreenRant, NFL, and hundreds more, aiming to boost publisher yield.
Pubstack is an Ad Management platform for web publishers created in 2018. The company, based in Paris, has earned the trust of over 100 premium European publishers.
As an innovator in Ad Management, Pubstack empowers publishers' monetisation teams through a data-driven approach to building, maintaining, optimising, and monitoring high-performing ad stacks. Thanks to its powerful technology, they can confidently build highly efficient ad setups – faster than ever before –to boost their ad revenue and make data-based decisions about their ad stack.
Pubstack works with some of the best online media companies in the world – including Le Monde, The Independent, United Internet Media, Vinted, Webedia, and many more – to ensure they can maintain high inventory quality, make more revenue and deliver exceptional content.
Snack Media is fully owned by Valnet Inc., a digital publishing company based in Montreal.
We continue to commercialise the inventory of the world’s most premium and progressive sports and entertainment publishers and rights holders.
The online advertising industry is changing. Creating and commercialising content is complex and costly.
We have one goal; to deliver sports and entertainment fans the experience they deserve whilst making your life as a publisher easier.
Integrity, authenticity and transparency are at the heart of everything we do.
Honour the fan.
The websites we own and represent include GiveMeSport, ScreenRant & NFL, plus hundreds more.
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