Pubstack intermediates demand from a large panel of monetization partners, each of which imposes supply quality obligations on us. This policy passes those obligations through to publishers. It is referenced in, and forms part of, the Pubstack Publisher Agreement.
VERSION: 1.0
EFFECTIVE: L01/08/2026
APPLIES TO: All publisher properties monetized through Pubstack
Publishers monetize only inventory they own or are contractually authorized to sell, and only on properties declared to Pubstack and approved in writing. Adding a domain, an application, a placement type or a delivery market requires prior approval, and traffic sources are disclosed honestly.
Every signal sent to Pubstack must reflect reality: the page actually rendered, the placement actually served, the seller relationship actually held. Domain and app spoofing, referrer stripping, wrapped or proxied URLs, and misdeclared placement identifiers are prohibited.
Publishers maintain an accurate ads.txt and app-ads.txt listing Pubstack and the partner identifiers we notify. Publishers reselling third-party inventory host a sellers.json file and pass a complete SupplyChain object in every ad call.
Impressions and clicks must result from the authentic browsing of real human users. Publishers do not generate, procure or tolerate traffic that is automated, incentivized, purchased without disclosure, self-generated, or produced by software installed on the user device such as adware, extensions or toolbars.
Ad stacking, pixel stuffing, hidden or out-of-view placements, click-jacking, forced navigation and any encouragement to click are prohibited. Pubstack and its partners determine traffic validity using industry-recognized verification tools, whose measurements govern between the parties.
Tags, adapters and SDKs are implemented per Pubstack documentation and kept current. Publishers do not modify, truncate, reorder or degrade ad code, creatives, click-through links or transparency notices, and do not disable measurement, capping or verification mechanisms.
Ad experiences remain reasonable and non-deceptive: density within industry norms, placements genuinely viewable in the course of normal browsing, refresh disclosed and tied to real user engagement, video launched muted, and no page element obscuring a served ad. Properties built primarily to generate advertising impressions rather than to serve users fall outside the scope of the Agreement.
No advertising intermediated by Pubstack may be served alongside:
Tobacco advertising is excluded outright, and alcohol is excluded from properties addressing a young audience. Properties directed at children must be flagged to Pubstack before activation and excluded from personal data collection.
Publishers operate a current IAB TCF-registered consent management platform, transmit valid and unaltered consent signals together with the applicable US privacy signals, and obtain prior consent on behalf of Pubstack and its named partners. Each property carries an accurate privacy notice, withdrawals are honoured promptly, and consent can be evidenced on request.
Directly identifying and sensitive personal data must never be transmitted, through any parameter or channel.
Pubstack and its partners may audit properties, placements, tags and consent mechanisms at any time. Publishers respond to information, verification and takedown requests within three business days.
Enforcement is proportionate: written notice and a cure period for minor or correctable issues; deactivation of the affected placement or property, with related revenue withheld, where an issue persists; and immediate suspension or termination without notice where invalid traffic, prohibited content, undeclared inventory, misrepresentation or fraud is established, or where a monetization partner requires it.
Monetization partners amend their supply policies unilaterally, and this policy evolves accordingly. Pubstack publishes updates and notifies publishers in writing at least fifteen days before they take effect. Continued delivery after that date constitutes acceptance. A publisher declining an update may terminate without penalty during the notice period.
